We Outlaws are a diverse bunch, so defining a unified perspective is something of a paradox, but we're comfortable living in the gray zone. To us, it's the Outlaw zone.
LIFE, LIBERTY, AND THE PURSUIT OF HAPPINESS
"We hold these truths to be self-evident, that all men are created equal, that they are endowed, by their Creator, with certain unalienable Rights, that among these are Life, Liberty, and the pursuit of Happiness." - The Declaration of Independence
We've heard it so many times that it barely registers as a revolutionary concept, and yet it is the foundation of Outlaw's ethos.
This means we support the expansion of the enjoyment of life, the promotion of personal choice, and the exploration of happiness. We support kindness and tolerance. We build bridges among unlikely allies. We celebrate that which makes us different, because our difference is what makes this country great.
This means that we do not require people to purchase our products in order to be part of our Outlaw gang. Membership is not conditional on anything other than the shared practice of respect, kindness, and integrity.
It isn't enough to believe in those things if we're not actively working to further those principles.
And yes, this makes us an unusual company, but again, we live in the Outlaw zone.
This means we are no friend to people who seek to restrict or extinguish the life, liberty, and pursuit of happiness of any person on the basis of any trait given by God (or a higher power, or random chance... whichever you believe).